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Growing up, most of us were taught who we were and where we “fit” in life. Now, don’t get me wrong — I’m not saying we were raised to believe our only purpose was to marry and have kids. No, of course not. This is 2025, people.
But we were taught values. Family responsibilities. Reputation — both ours and the one tied to those around us. And, let’s be real, some of us were also told (directly or indirectly) that we were worth less than we actually are.
Fast forward to adulthood, and here comes an unexpected guest knocking at the door of my brain — Imposter Syndrome.
This absolute b*tch had the audacity to tell me who I was and what I was capable of. And I believed her. For a while. That is, until I attended Angela Henderson’s 2024 Australian Women in Business Conference and had a full-blown reality check.
The truth? The only thing standing in my way was me.
I needed to shut that voice down and own my worth. Has it been easy? Nope. Will she ever disappear completely? Probably not. But you know what? She’s getting quieter—and that’s a win.
Your Time Isn’t Free — So Stop Treating It Like It Is
I was chatting with another business owner recently, and we both realised we had the same problem. We love helping people through our work, but we’d been undervaluing ourselves.
Somewhere along the way, we convinced ourselves that pricing our services fairly made us greedy. But let’s get one thing straight — time isn’t free.
Our skills? They took years to develop. Our knowledge? Hard-earned. Our expertise? Worth paying for.
And yet, people will always have opinions. “Oh, you’re just being greedy.” Nah, mate. We’re running a business, not a charity.
How to Start Charging What You’re Worth
Audit Your Prices – Look at your time, experience, and industry rates. Are you undercharging? When you take away your overheads and look at how long things are taking you, are you giving yourself a fair hourly wage? If not, it’s time to adjust.
Set a Baseline Rate – Work out your hourly worth and build your pricing from there. Remember, pricing isn’t just about time — it’s about value. Take a look at how many hours you generally work in a week, and ask yourself, would Fair Work have an issue if you were paying staff this wage?
Stop Apologising – Confidence is key. Your price is your price — no need to justify or discount it.
Practice Saying Your Price Out Loud – Get comfortable stating it without hesitation. The more natural it feels, the easier it gets.
Stick to It – If someone won’t pay your worth, they’re not your ideal client. End of story.
You Matter. Your Work Matters. Your Worth Matters.
It’s time to flip the script. Knowing your worth isn’t arrogance — it’s self-respect.
So whether it’s a lowballing client, a doubting friend, or that annoying voice in your head trying to tear you down — stand your ground.
You are worthy.
Your value matters.
Charge accordingly.
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